Report: State of in-app subscriptions in the US 2023 Get the report
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Choose your plan and start growing subscriptions

Free

$10K/month MTR
included
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Pro

$99/month for the first $10K MTR, after – $9.99 per $1K MTR
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Pro+

$499/month for the first $40K MTR, after — $11.99 per $1K MTR
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Enterprise

Contact our expert team
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Start for free or go Pro

Free

M

$0 /month
Purchase SDKs for all platforms
Subscription analytics
Remote paywall editing
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Pro

Starts at

$99 /month
All from Free
A/B testing for paywalls
Integrations
LTV and advanced subscription
analytics
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Pro+Recommended

Starts at

$499 /month
All from Pro
No-code paywall builder
Prediction of LTV and revenue
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Enterprise

Migrate the existing userbase, and get custom terms.

All from Pro+
Volume discounts
SLA
Dedicated support in Slack
CONTACT US
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Features

Free

Pro

Pro+

Enterprise

In-app purchases SDK
Cross-platform infrastructure SDK for tracking and growing in-app purchases. Supports Swift, Kotlin, Flutter, React Native, and Unity.Learn more.
Subscription analytics
MRR, active subscribers, cancellations, and other. Learn more.
Taxes calculation for charts
Taxes are calculated for AppStore and updated daily. Learn more.
Receipt validation
Adapty handles the whole process of setting up purchases in iOS and Android SDK: from initialization to renewals. Learn more.
Teammates
Learn more.

1

3

6

Unlimited

Remote paywall configuration
Configure different prices, trial periods, promo offers, and more without app releases. Learn more.
Support
Get answers to any questions regarding Adapty’s work.

Community & email

Chat

Chat priority

Realtime in Slack

Paywall A/B testing
Test different paywalls and find the best offer for your users without coding. Learn more.
Subscribers CRM and Cohorts
Understand each subscription event of each user. Learn more.
Advanced analytics
Cohorts, funnels, retention, conversion,LTV analytics plus comparison and grouping in carts.
Integrations
Send subscription events to 3rd-party analytics and Webhook. Learn more.
ETL integrations
Send subscription events to your Amazon S3 bucket. Export paywall visits, profile IDs, A/B identifiers, and visit dates. Learn more.
Revenue and LTV predictions
Optimize your strategy with predictive analysis for 3, 6, 9, and 12 months. Learn more.
No-code paywall builder
Change products, colors, title and feature texts, set links without code, and run price tests faster.
Cohorts by days
Check subscriptions, revenue, ARPAS, and ARPPU for 0 days, 3 days, 7 days, 28 days, etc. Learn more.
Table view for remote paywall configuration
A table view JSON format with the columns of type, key, and value. Learn more.
Personal onboarding and setup
Our engineers will assist you with the integrations and help you start quicker.
App review and growth advice
Get diagnostics and recommendations on how to grow your app from our experts.
Volume discounts
Get a personal discount for your business.
TALK TO SALES

This is how our clients made it

ABBYY icon

ABBYY

Business

ABBYY: +58.5% to the annual subscription revenue

Read how ⟶

+58,5%

revenue

app icon min

Union Apps

Publishing company

Helps apps grow to millions of dollars ARR

Read how ⟶

$4.5M

ARR

Social Kit

Social Kit

Tools for content creators

Social Kit doubled its MRR with A/B testing for paywalls.

Read how ⟶

2x MRR

Growth

Prosto

Prosto

Health & Fitness

Prosto: 30% revenue increase with paywall A/B testing.

Read how ⟶

+30%

Revenue

Moonly icon

Moonly

Lifestyle

How Moonly bootstrapped from $0 to $2.45M ARR with Adapty.

Read how ⟶

$2.45M

ARR

Avatarify

Avatarify

Photo & Video

Built as a joke, grown to be the top-1 app on the App Store.

Read how ⟶

$200K MRR

Growth

FAQ

icon question purple

What is MTR?

MTR is a monthly tracked revenue. It’s the amount of revenue tracked by Adapty (in USD, and before the platform cut) during the billing period of one month. This includes paid subscriptions, renewals, and one-time purchases.

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What if my MTR goes over $10k on a Free plan?

Don’t worry, Adapty continues to handle your purchases and receipt validation. However, you won’t have access to the rest of the features, including Dashboard and Reports. To unlock the access you’ll need to upgrade your plan.

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Do you replace Apple or Google payment?

No, we don’t! We simplify and secure payment infrastructure for you but all payments are still processed by Apple or Google.

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Ooops, I have a billing issue with my card, will you cancel our SDK?

No, we won’t. Adapty continues to handle your purchases and receipt validation. You will be prompt with a paywall and after paying you can continue to use all the Adapty features.