Report: State of in-app subscriptions in the US 2023 Get the report

IN-APP SUBSCRIPTIONS REVENUE CALCULATOR

How to use the Calculator? 🧐

Enter your subscription numbers and get the forecast for your future revenue.

How can you benefit from Adapty? 🖐

Increase conversions of your app with price testing. Try Adapty for free or learn more about different plans and features.

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This is how our clients made it

ABBYY icon

ABBYY

Business

ABBYY: +58.5% to the annual subscription revenue

Read how ⟶

+58,5%

revenue

app icon min

Union Apps

Publishing company

Helps apps grow to millions of dollars ARR

Read how ⟶

$4.5M

ARR

Social Kit

Social Kit

Tools for content creators

Social Kit doubled its MRR with A/B testing for paywalls.

Read how ⟶

2x MRR

Growth

Prosto

Prosto

Health & Fitness

Prosto: 30% revenue increase with paywall A/B testing.

Read how ⟶

+30%

Revenue

Moonly icon

Moonly

Lifestyle

How Moonly bootstrapped from $0 to $2.45M ARR with Adapty.

Read how ⟶

$2.45M

ARR

Avatarify

Avatarify

Photo & Video

Built as a joke, grown to be the top-1 app on the App Store.

Read how ⟶

$200K MRR

Growth

FAQ

To use the calculator you need to provide your subscription data, which must include: installs, subscription price and duration, and CPI. You should also mention if you are a member of Apple SMB. The next step is to configure your sales funnel. To do this, you need to mention if your subscription uses a trial and then provide conversion data in percent for the first funnel steps (from install to the 2nd purchase),

It pretty accurately calculates the forecast for your future revenue with and without using Adapty, as well as shows ARPU and ARPPU.

Yes, the calculator works universally for both platforms.