Report: State of in-app subscriptions in the US 2023 Get the report

In-app subscriptions
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Integrate in-app purchases within an hour. Double your
subscription revenue in 3 months with A/B testing for paywalls.
Run monetization experiments faster and cheaper.

Trusted by 3,500 leading apps

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Aesthetic Kit

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Boomerang

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Blue VPN

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Moonly

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FLTR

app icon genie

Genie

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ABBYY

HubX

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Avatarify

SuperUnlimited

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Inpreview

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Easy ten

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amma

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Gravity Fit

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Prime

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STRETCHIT

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4.9 out of 5 stars

SubscriptionAnalytics BestResults Total
SubscriptionAnalytics BestUsability Total
SubscriptionAnalytics MostImplementable Total
SubscriptionRevenueManagement EasiestSetup EaseOfSetup
SubscriptionRevenueManagement HighestUserAdoption Adoption
SubscriptionAnalytics BestRelationship Total

Price testing for in-app purchases
without app releases

Find the optimal price and duration for your subscriptions and maximize your customer LTV without leaving the Adapty dashboard

Learn more →
paywall b paywall a dashboard 1
Price testing

On-the-fly price testing

Analytics

Out-of-the-box analytics

SDK integration

Fast and native integration
with the Adapty SDK

Powerful and efficient subscription BI

Measure your in-app economy from free trials to refunds with real-time analytics.

Explore analytics ⟶
icon fast

Real time

Manage subscription state without having to manage transactions.

icon accurate

Accurate

99.5% accuracy with App Store Connect.

icon attribution

Attribution-ready

View and analyze data by attributes, such as status, channels, campaigns, and more.

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Filters and segmentations

Filter, group, and measure metrics by attribution, platform, custom users’ segments, and more in a few clicks.

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No-code paywall builder

Build beautiful native paywalls for iOS, Android, Flutter, and React Native without a dev team.

Explore the paywall builder ⟶
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Instant paywall A/B testing

Create a paywall in minutes to test your hypothesis in the quickest way possible.

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Native design

Preview the paywall for iOS and Android devices and enjoy the native platform support.

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Forward subscription events to analytics, attribution, and ad services without coding.

Explore integrations ⟶
icon easy integration

Easy integration

Just a few clicks to send events to your tools for a better understanding of the behavior of your subscribers.

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Tracking events

View subscription events and check their export status to 3rd-party integrations.

In-app purchase Events
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This is how our clients made it

ABBYY icon

ABBYY

Business

ABBYY: +58.5% to the annual subscription revenue

Read how ⟶

+58,5%

revenue

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Union Apps

Publishing company

Helps apps grow to millions of dollars ARR

Read how ⟶

$4.5M

ARR

Social Kit

Social Kit

Tools for content creators

Social Kit doubled its MRR with A/B testing for paywalls.

Read how ⟶

2x MRR

Growth

Prosto

Prosto

Health & Fitness

Prosto: 30% revenue increase with paywall A/B testing.

Read how ⟶

+30%

Revenue

Moonly icon

Moonly

Lifestyle

How Moonly bootstrapped from $0 to $2.45M ARR with Adapty.

Read how ⟶

$2.45M

ARR

Avatarify

Avatarify

Photo & Video

Built as a joke, grown to be the top-1 app on the App Store.

Read how ⟶

$200K MRR

Growth

In-app purchases SDK for any platform

Integrate IAP’s within a few hours without server coding. Adapty handles
everything, from free trials to refunds, in a simple, developer-friendly SDK.

Explore SDK ⟶
SDK integration

Free trials, upgrades, downgrades, crossgrades, family sharing, renewals, promo offers, intro offers, promo codes, and more – Adapty SDK does everything with a single line of code

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Easy subscription management

icon purchases

One-time purchases and lifetime
subscriptions supported

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Sync subscribers’ state across iOS,
Android, and Web

// Your app's code
import Adapty
Adapty.activate("PUBLIC_SDK_KEY")

// Make a purchase, Adapty handles the rest
Adapty.makePurchase(product: product) { receipt in
	switch result {
	case let .success(profile):
		// successful purchase
	case let .failure(error):
		// handle the error
	}
}
100% Open Source

Millions of subscribers use apps with Adapty every month

25.5М

Subscription events / month

537M

Users

9.6M

Subscribers / month

11.2B

API calls / month

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